PRADA AOYAMA

Set within Herzog & de Meuron’s iconic glass prism in Tokyo, this speculative campaign reimagines Prada Aoyama not just as a retail space, but as a cinematic vessel for futurism and fashion. The building’s diagrid facade (both structural and symbolic) becomes the framework for a retro-futurist narrative that blends architecture, performance, and product. Designed in 2003 as a “crystal of light,” the store’s translucent volumes and exposed geometry are captured through stylized sequences that heighten its surreal quality. By using the real architectural features like the multi-level sightlines, mirrored panels, and asymmetric grids as set pieces, the film repositions the space as a cultural stage. This project bridges design and storytelling, positioning Prada not just within fashion, but within the architecture of what’s next.